Panasonic DMC FX520 Digital Camera
10 Megapixel , 5x Leica Optical Zoom, 3.0" Touch Screen LCD, Optical Image Staibilizer

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Panasonic's Lumix series of compact digital cameras have been a popular choice amongst consumers, and its popularity will rise even further with their first touch-screen enabled Lumix DMC-FX520.

The DMC-FX520 has a 25mm ultra-wide angle Leica DC lens, 5x optical zoom and manual operation control which gives users greater creative freedom. Its intuitive touch-screen operation on its large, 3.0-inch LCD provides an advanced hybrid control system with both touch-screen and with joystick. In addition, The LUMIX DMC-FX520 features an array of advanced functions - including Panasonic's revolutionary Intelligent Auto (iA) mode, HD motion picture recording with HD component output, and slideshows complete with music - to enrich the camera's user experience.

Salient Features of Panasonic DMC FX520

25mm Ultra-Wide-Angle 5x Optical Zoom (25-125mm) f2.8 High-Quality Leica DC Lens and 10.1-Megapixel CCD
The 10.1-megapixel FX520 boasts a 25mm Leica DC VARIO-ELMARIT high-quality lens with 5x optical zoom, offering f2.8 brightness. Comprising 7 elements in 6 groups, including 4 aspherical lenses with 6 aspherical surfaces, this advanced lens unit surpasses Leica's stringent standards and delivers exceptional optical performance. Newly developed unevenly thick concave meniscus aspherical lens with high refractive index, allows the 25mm ultra-wide-angle to achieve high optical performance, encompassed in a slim design and lens unit. The 25mm ultra-wide-angle lens records almost double the viewing space at the same shooting distance compared to other ordinary 35mm cameras and in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom capacity to 8.9x by using the central part of the CCD.

** When the picture size is set to 3 megapixels or larger, the photo is automatically resized to 3 megapixels. When the lens is shifted back to the wide-end, the picture size is set to the original size automatically. The original size is maintained for photos smaller than 3 megapixels.

Advanced Touch 3.0-inch intelligent LCD with 230,000-dot high resolution for easy shooting and playback
The FX520 incorporates a large Touch 3.0-inch, 230,000-dot high-resolution LCD screen for clear playback of shots and footage. Intelligent LCD function detects light conditions and automatically adjusts LCD backlighting (a maximum of 40% when shooting outdoors in bright sunshine and by adjusting frame rates when shooting in low-lit situations) as well as using the pixel mixed readout method to ensure the clearest possible image is captured. Detecting precise lighting conditions and automatically controlling brightness levels with a total of 11 steps, allows this function to produce the clearest possible image in any situation.

The High Angle mode makes the LCD screen extremely easy to view when the camera is held high, for example when shooting over a crowd.

Great Photos Everytime - Intelligent Auto Technology
Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. Mega O.I.S. (Optical Image Stabilizer) to compensate for hand-shake and Intelligent ISO Control to detect and suppress motion blur are built into all Lumix cameras, as the industry's most advanced countermeasures against blurring. Both image stabilizing technologies have been further advanced in detection accuracy and correction effect thanks to the new image-processing LSI, Venus Engine IV.

In addition to these two paramount anti-blurring technologies, Panasonic continues pursuing the ideal that anyone at any technical level of photography should be able to take beautiful pictures with ease, by incorporating the Intelligent Auto mode. Increasing the number of scene modes is one thing and taking advantage of them is another, and that's where the Intelligent Scene Selector comes in. It automatically sets the appropriate scene mode according to the scene you're going to take from among the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Scenery and Night Portrait mode. The Face Detection system helps the camera to recognize human faces and to focus and set the exposure automatically. Up to 15 faces can be recognized simultaneously. The Quick AF system allows the camera to keep focusing on the subject even without pressing the shutter button halfway, to get the best results from every shooting opportunity by minimizing the AF time.

These multi-capable functions happen automatically, so you can shoot without the bother of adjusting settings every time conditions change - the powerful Intelligent Auto Mode does all the work for you. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

Intelligent Exposure - Corrects Exposure Automatically.
Newly incorporated into the FX520 Intelligent Auto Function is Intelligent Exposure that increases exposure only in under-exposed areas by detecting the brightness level part-by-part in the picture. For example if the background of an image includes sky, the FX520 automatically adjusts the aperture and shutter speed to keep the setting slightly under-exposed. This prevents a washed-out,dullness common with some cameras, as it brightens the area by only increasing the ISO in that area. If the background of an indoor portrait receives insufficient lighting from a flash and becomes dark, the ISO sensitivity is raised only in the low-lit area to make the image brighter without causing graininess in the subject's face, resulting in a well balanced picture.

The multi-capable functions are automatic and allow for shooting without the bother of adjusting the settings every time conditions change as the powerful Intelligent Auto Mode does all the work.

Standard Accessories for Panasonic DMC FX520

• Panasonic DMC FX520 Digital Camera
• Lithium-ion battery pack
• USB Cable
• Video Cable
• Software CD
• Manual